Vive 375 Totem Poles
client
Society for the Celebration of Montréal's 375th Anniversary
year
2017
place
City of Montreal (QC) Canada
format
Height 8', 12' et 18'
project type
Signage
The goal was to rally Montrealers around a common gesture during the festivities. This family of mobile, original, distinctive elements is used as a landmark during festivities.
The series of modern totem poles adapts to the different events it accompanies throughout the year, thanks to its components' modularity and adjustable signage. Acting as urban beacons, the totem poles serve as essential meeting points due to their grandiose scale (up to 20 feet high!) and the way they echo the branding of the VIVE 375 campaign.
