ComediHa! Fest

The mandate was to draw inspiration from the quirky world of ComediHa! to create identity-affirming and fun outdoor spaces. This on-site artistic direction enables the festival to bring its brand image to life in the public space, on various streets, and in various parks. A strong guideline was created to link all the festival's outdoor spaces, with a special focus on the main village in the heart of Quebec City. The entire event language we developed conveys the event's identity and touches festival-goers with a sense of humour, from the layout and signage strategy, the creation of thematic zones, the conversion of containers into merchandising kiosks and bars, to the identity-affirming furniture we designed.