Festival d'été de Québec

In the hustle and bustle of downtown Quebec City, vibrant architectural signage brings the new identity of the country's biggest music festival to life. After redesigning its branding, the Festival d'été de Québec entrusted Studio Overall with the task of bringing its visual branding to the field. Working closely with the production team, we designed a large-scale signage system: monumental entrance arches, stage dressing, giant lettering modules, and directional structures. Reusable and adaptable, these interventions amplify the visual presence of the festival and serve as a through line from year to year.